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Auction History Result 3b0101 ICE FOLLIES OF 1939 pressbook 1939 Joan Crawford & James Stewart, ice skating, ultra rare! Date Sold 10/25/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20" [36 x 51 cm]; 16 pages). Also included is an ad supplement that has 2 pages. (Learn More) Ice Follies of 1939, the 1939 Reinhold Schunzel romantic ice skating sports musical ("Sparking with stars, gayety, girls, music!"; about a married team of ice skaters, but then the wife gets the chance to be in movies, which works, except it jeopardizes their marriage) starring Joan Crawford, James Stewart (Jimmy Stewart), Lew Ayres, Lewis Stone, "The International Ice Follies" (with Bess Ehrhardt, Roy Shipstad, Eddie Shipstad, and Oscar Johnson), and Lionel Stander. Note that this movie featured the unusual romantic pairing of Joan Crawford and Jimmy Stewart, and they really didn't "click", and they didn't make another movie together. Also note that Roy Shipstad, Eddie Shipstad and Oscar Johnson were skaters who founded "The International Ice Follies" in 1936, and it became very successful, and this movie was set at the Ice Follies, but a big problem for the producers was that none of the top stars could skate at all, so they had to center the plot around non-skating scenes, which made for an unusual movie! Later on, the show became known as "Shipstad and Johnson's Ice Follies", and in 1980, they merged with "Holiday on Ice", which is owned by Disney, and they still produce many successful shows with the "...on Ice" titles to this day! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this pressbook! Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are larger pressbooks, mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut! Note that in the mid 1930s (until at least 1940), MGM spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, starting in 1938, they apparently had great paper shortages already, and they economized on their pressbooks by eliminating the color covers and using newsprint for the entire pressbook, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook). After they made these pressbooks, starting in 1941, they economized even more and made their pressbooks even smaller, and this did not change until well after World War II, when they finally regained access to quality paper! Condition: fair, NO CUTS. The pressbook is complete and uncut. However, all of the pages of each MGM pressbook from this period were printed on a newsprint that was exactly like what was used in newspapers at that time (see above), and it almost always ages terribly, resulting in incredibly brittle insides. This particular pressbook, the pages are extremely fragile, with chips and paper loss around the edges. Learn More about condition grades 
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