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SHOWMEN'S TRADE REVIEW SHOWMEN'S TRADE REVIEW magazine, exhibitor OR search current auctions Auction History Result 4s032 SHOWMEN'S TRADE REVIEW exhibitor magazine July 13, 1935 Myrna Loy in Rogue of the Rio Grande Date Sold 1/25/2015 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 24 pages) (Learn More) Showmen's Trade Review, one of the many trade magazines sent to movie theater owners starting in the 1930s. Each magazine measured approximately 9" x 12", and each contained around 30 pages. Each weekly issue would be filled with profusely illustrated articles about upcoming movies, statistics about box office grosses of current releases, and sometimes articles about coming developments in motion picture technology, and sometimes sections illustrating how theaters advertised current movies Of greatest interest to collectors are the dozens of advertisements (most full-page) from all of the major studios! Many of these ads were full-color, and the studios spent a great deal of time and money creating them, for it was through these exhibitor magazines that the studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1930s! Important Added Info: Note that we have provided a picture of the front cover of the magazine, and also pictures of one or more interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that sometimes there were only a few ads in each magazine, and sometimes quite a few, but that often the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: good. The magazine was folded down the middle and it has stains, scuffs, and tears around the edges (see our images). Learn More about condition grades 
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