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Auction History Result

3f0323 NOW & FOREVER pressbook 1934 Shirley Temple, Carole Lombard & Gary Cooper, ultra rare!

Date Sold 11/22/2022
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 11" x 17" [28 x 43 cm]; 24 pages) (Learn More)

Now and Forever, the 1934 Henry Hathaway romantic crime family relationship melodrama ("Little Miss Marker meets Prince Charming!"; "He had an unbroken record of broken hearts clear 'round the world! Be he broke his own heart... when he broke his word of 'honor bright' to a little girl... his tiny daughter he had never seen... until they met in a dream garden!"; an unusual movie for Gary Cooper, because he plays a loser who has a daughter he's never seen, and wants to sell her to the highest bidder and live with beautiful girlfriend Carole Lombard, but when he meets the girl, played by adorable Shirley Temple, he wants to keep her, but he gets involved in a robbery, and he reluctantly gives up the girl to a wealthy woman, who is the woman who owned the jewels they robbed, so that she can have a good life) starring Gary Cooper, Carole Lombard, Shirley Temple, Guy Standing, and Charlotte Granville. Note that Gary Cooper and Carole Lombard were two of the absolute most charismatic male and female stars at the time this movie was made, and yet the movie was "stolen" by their 6 year old co-star, Shirley Temple!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this pressbook!

Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we approach the END of this collection of these ultra rare pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are ones that have "cuts" (ads cut out), although we are also auctioning some uncut ones, mostly ones in much lesser condition (see each pressbook's condition to know which are which). THIS IS ONE OF THE PRESSBOOKS THAT HAS ONE OR MORE CUTS, BUT IT IS EXTREMELY RARE, AND AN UNCUT EXAMPLE MAY NOT EXIST! Some of these were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, noted how many cuts it has, but beyond that, we ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail.

Condition: good, WITH CUTS. The pressbook had 3" x 4" cut out from an interior page. It also had darkening on the interior pages and they are fragile. The owner of the pressbook located another example of the page that had the cut that was complete, and therefore, the pressbook can be made complete by joining the uncut page to the cut page in any of several ways (one might remove the cut page and simply leave the loose page in the pressbook, for that would be the easiest way). Bear in mind the unusual defect this pressbook has before bidding on it, and realize that although we call it "cut", everything is there!
Learn More about condition grades

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