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Auction History Result 3m043 BOX OFFICE exhibitor magazine January 19, 1933 wonderful United Artists Mickey Mouse ad! Date Sold 5/30/2010 Sold For: Login or Register to see sold price. An Original Vintage Exhibitor Magazine (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 16 pages) (Learn More) Box Office ("The Pulse of the Motion Picture Industry"), the foremost magazine purchased by theater owners from 1932 until the present day. In the 1910s and 1920s, there were lots of similar magazines, and theater owners would subscribe to them so that they could keep up with the latest releases, decide which ones to book for their theater, and also see ads for current movies plus ads for accessories that theater owners needed. Each issue is filled with lots of information on then-current movies, including how much they were taking in (because that was the information of most interest to theater owners). Box Office was first published in 1932, and in 1933, they got the novel idea of publishing seven different editions! Starting in May of 1933, there were six different editions for different regions of the country, and one was the "executive" edition, which included all the material from the regional editions. The different editions had mostly the same advertising, but the interior information referred to theaters in that part of the country. By the 1950s, Box Office had become the number one exhibitor magazine, and one by one, all of its rivals ceased publication. Box Office is still published today and is still subscribed to by theaters all over the country! Important Added Info: Note that we didn't picture it, but, in addition to the great United Artists Mickey Mouse ad (which we have not seen before), this great magazine also has a full-page artwork ad for Island of Lost Souls on its back cover! Also note that we have provided a picture of the front cover of the magazine, a picture of a single interior page, and also a picture of one interior two-page spread (but we didn't make much effort to find the best one!). These images should greatly help you judge the overall condition of the magazine. Please realize that there were only a few ads in each magazine, and that the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided. Condition: fine. The magazine is in quite nice condition! Note that we have attempted to check to see if the magazine is complete and uncut, and we believe that it is. However, there is a slight possibility that we might have missed a small cut or a page that was neatly removed, and if that happens, you can return the magazine. We have solely provided an overall description of the condition of the magazine, but you can also refer to our super-sized images. Please bid (or not bid) based on that overall grade and by viewing the super-sized images. Learn More about condition grades 
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