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Auction History Result 2q014d BOX OFFICE EXHIBITOR MAGAZINE JANUARY 26, 1933 Bela Lugosi in Death Kiss, full-page NSS ad! Date Sold 11/6/2008 Sold For: Login or Register to see sold price. An Original Vintage Box Office Exhibitor Magazine (measures 9 1/2" x 12 1/4"; 32 pages) (Learn More) Box Office ("The Pulse of the Motion Picture Industry"), the foremost magazine purchased by theater owners from 1932 until the present day. In the 1910s and 1920s, there were lots of similar magazines, and theater owners would subscribe to them so that they could keep up with the latest releases, decide which ones to book for their theater, and also see ads for current movies plus ads for accessories that theater owners needed. Each issue is filled with lots of information on then-current movies, including how much they were taking in (because that was the information of most interest to theater owners). Box Office was first published in 1932, and in 1933, they got the novel idea of publishing seven different editions! Starting in May of 1933, there were six different editions for different regions of the country, and one was the "executive" edition, which included all the material from the regional editions. The different editions had mostly the same advertising, but the interior information referred to theaters in that part of the country. By the 1950s, Box Office had become the number one exhibitor magazine, and one by one, all of its rivals ceased publication. Box Office is still published today and is still subscribed to by theaters all over the country! Condition: fine. The magazine is in really exceptional condition. Other than slight creases along the spine, the magazine looks like it could have just been printed, and it is hard to believe it is 75 years old! Learn More about condition grades 
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