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Creature from the Black Lagoon, the classic 1954 Jack Arnold Universal 3-D (3D; 3-Dimension) science fiction (sci-fi) monster horror thriller ("Sheer, stark terror grips you in underwater... 3-D"; "Terrifying monster of the ages raging with pent-up passions! ...with every man his mortal enemy ...and a woman's beauty his prey!"; "Centuries of passion pent up in his savage heart!"; "Amazing! Startling! Shocking!"; "Monster from a million years ago!"; "Clawing Monster From A Lost Age strikes from the Amazon's forbidden depths!"; "Thrills beyond compare in... 3D") starring Richard Carlson, Julie Adams (billed as "Julia Adams"), Richard Denning, Antonio Moreno, Nestor Paiva, Whit Bissell, Ricou Browning (who played the Gill Man underwater), Ben Chapman (who played the Gill Man on land), and Bernie Gozier. Note that the inspiration for this movie began when William Alland (the producer of this movie) was playing an acting role in "Citizen Kane", and he learned of a myth about half-man half-fish creatures in the Amazon. He wrote notes for a story called "The Sea Monster" in 1951, combining the above myth with the "Beauty and the Beast" story. In December 1952, a 59-page treatment called "Black Lagoon" was written by Maurice Zimm and Leo Lieberman wrote a script based on that treatment in early 1953, but Universal turned it down. After this script was written, a new script was written by Arthur Ross and Harry Essex, and that was the script that was used for the movie as filmed, and the last great Universal monster was created! Finally, note that the wonderful creature costume was created by a woman named Milicent Patrick, who you probably never heard of, but she deserves to be well remembered. She was a top pianist as a young girl, and she graduated from high school at 14. She went to work for Disney as an artist in the animation department in the late 1940s, and she was the first female hired by Disney in that capacity. In 1954, she designed the classic creature costume used in this movie, but the head of the makeup department did all he could do to keep her from getting proper credit, and as a result, she left Universal. It is said that she also created some of the well known costumes in other Universal horror and sci-fi movies preceding this, but there is no clear record as to which ones (but some great monsters of this time, including the ones in "This Island Earth", seem to be unmistakably her design). She turned to acting, appearing in a few movies and on TV, but she pretty much vanished in the early 1960s. She passed away in 1998 at the age of 82. She certainly deserves massive credit for her contributions to this movie and other great 1950s monster movies, but that may never happen.
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Important Added Info: Note that this poster has been trimmed and it now measures 14 1/4" x 17 1/2" [36 x 44 cm]. Also note that this movie was originally intended to be shown in 3-D, but before its release, the 3-D was dropped. However, the pressbook for the movie, which was created while the 3-D was still in the works, shows both 2-D and 3-D ads and posters. There is also a 3-D window card that was created before the 3-D version was dropped. However, we know of no other posters that were printed with the 3-D information. In the case of this window card, someone added a "3D" snipe in the background above the title, likely during that time when they still thought there would be a 3-D release. Finally, note that this window card was never folded. Often window cards would be folded across the middle, because that would make them 11" x 14", and they could then be sent with standard folded posters. Most collectors put an added value on a window card that has never been folded.

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