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Auction History Result 4s001 FOX 1924-1925 campaign book '24 one of the best ever, incredible full-color two-page ads! Date Sold 1/25/2015 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Campaign Book (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 66 pages) (Learn More) 21st Annual Announcement, Fox Film Corporation, the 1924 Fox Film campaign book, sent to theater owners to encourage them to show Fox movies. The book includes 66 pages with one and two-page spreads on Fox's upcoming movies. Some of the movies listed include The Last of the Duanes (Zane Grey & Tom Mix), Gold Heels, Dante's Inferno, The Dancers ("A Story of Dance-mad Women"), Teeth (Tom Mix), Damaged Souls (John Ford), Darwin Was Right ("With Apologies to P.T. Barnum"), The Painted Lady, That French Lady (Shirley Mason, and six other Shirley Mason movies!), In Love With Love, Hunting Wild Animals in Hollywood, Buck Jones ("In Seven Redblooded Western Thrillodramas"), Troubles of a Bride, 20 Sunshine Comedies/17 Imperial Comedies, and many more! Note that many of the pages have signed artwork, by many different (quite talented) artists, and that some of the pages have art by an artist whose signatures we can read include "Usabal" (his name was Lotte Usabal, and he was a well-known illustration artist of that time period), "Hilliker", "Binty", "P. Monahan", "Marian Jochimsen", and "J.Y. Ranok". Note that, because Fox was one of the foremost studios at this time and had some of the biggest name stars, they prepared a campaign book filled with beautiful full-color artwork! We have included images of the cover of the book and fourteen of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Note that some of the movies listed in this book may never have been made at all, and some had their titles changed, and some had their cast or director changed! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only had this campaign book once before, and that was seven years ago, and it had condition issues on the covers, and it sold for $621! Condition: good to very good. There is staining around the edges of the covers. There are a few small tears in the border of the back cover, with paper loss in the top left corner of the back cover, but it only affects the borders. The interior pages have very minor wear (see our images). Learn More about condition grades 
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