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Auction History Result 8m074 LOST MOMENT paper banner '47 great romantic close up of Susan Hayward & Robert Cummings! Date Sold 7/5/2015 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Paper Banner (measures 24" x 80" [61 x 203 cm]) (Learn More) The Lost Moment, the 1947 Martin Gabel gothic romantic melodrama ("Based on the novel 'The Aspern Papers' by Henry James") starring Robert Cummings (Bob Cummings), Susan Hayward, Agnes Moorehead, Joan Lorring, John Archer, Frank Puglia, Eduardo Ciannelli, Minerva Urecal, and William Edmunds NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that in the 1910s through 1930s, studios would make large cloth banners that movie theaters could hang up above their lobbies (or above their entrances). In the early 1940s, they changed to making paper banners (perhaps there was a cloth shortage during World War II). At first, they were made of one-sheet-like paper, and they didn't survive very well, and they apparently were not very popular, because very few survive. At some point around 1946, they changed to making them out of a heavy paper stock, similar to that used for 40x60s, but measuring 24" x 80". Many people think these became very popular at drive-in theaters, which were then expanding at a major pace throughout the country. The paper banners were very popular until the late 1960s, and then far fewer were made (perhaps corresponding to the decline in popularity of drive-in theaters). We have been consigned a wonderful collection of 133 of these paper banners, and we are auctioning them all, in 133 separate auctions. This is a great opportunity to acquire one or many of these rare posters! Condition: good to very good. There are smudges and scuffs scattered throughout. It was used for a re-release, and there is a re-release NSS written in the left and right blank borders. Learn More about condition grades 
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