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Lost Horizon, the classic 1937 Frank Capra Shangri-La romantic fantasy religious mystery adventure melodrama ("Might spectacle of human emotions"; "Frank Capra's mightiest production becomes the greatest entertainment in all screen history!"; "Mightiest of all motion pictures!"; "Frank Capra's Greatest Production"; "Columbia's great Adventure of Tibet"; "James Hilton's immortal novel becomes epic entertainment!"; "From the novel by James Hilton"; "Screen Play by Robert Riskin"; nominated for the Best Picture Academy Award; about a plane with a group of very different English passengers, including two brothers, that crash lands in the Himalayas, and they find a group of Tibetan monks who live in a peaceful paradise where everyone seems to live forever, but will they stay, or will they try to return to England?) starring Ronald Colman (as Robert Conway), ("and a notable cast" including) Jane Wyatt, John Howard (as George Conway), Margo (as Maria), Thomas Mitchell, Edward Everett Horton, Isabel Jewell, H.B. Warner (nominated for the Best Supporting Actor Academy Award for this film; as Chang), and Sam Jaffe (as the "High Lama")
NOTE: Click on linked names to see a biography.

Important Added Info: Note that we have only previously auctioned one example of this pressbook, and that was 21 years ago! Note that this is one of a truly remarkable collection of 37 uncut pressbooks we have been consigned and are auctioning in 37 separate auctions! This is absolutely the finest collection of pressbooks we have ever auctioned at one time. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s can't be found in great condition, and some of them are printed on newsprint, and are hard to find in even lesser condition. We have many images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut!

Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut!

Note: We have 12 images of this pressbook, but due to a space limitation, only TEN of the 12 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 2.

Our address for UPS or FedEx only is:
Bruce Hershenson,
306 Washington Avenue, West Plains, MO 65775