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Auction History Result 7m0174 CARO 23x33 Austrian advertising poster 1960s Caro always tastes good, Walter Muller cup art! Date Sold 2/7/2021 Sold For: Login or Register to see sold price. An Unfolded Austrian Advertising Poster (measures 23 1/4" x 33" [59 x 84 cm]) (Learn More) Caro, the 1960s Austrian advertising poster (with taglines that translate to "Caro for breakfast, for a snack, Caro always tastes good"; "Hearty, delicious and healthy"; "Healthy, fully-soluble ready-to-drink") promoting the purchase of Caro coffee substitute, and featuring a Walter Muller design. Note that Walter Muller co-founded a Stuttgart advertising agency after World War II (WWII), and in 1949 he founded his own agency called "Plan+Form". Also note that several countries in the Eastern Bloc, as well as the Soviet Union, used hot grain drinks as a substitute for coffee during perpetual shortages. These shortages were blamed by local governments by alleged Western trade embargoes! Artist: Walter Muller Condition: good. The poster has substantial discoloration and staining at upper center (see our image). After proper restoration the poster will display well, but bear in mind the poster's condition and the cost of restoration before bidding on it. Learn More about condition grades 
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