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Auction History Result 1j1755 MY SON MY SON pressbook 1940 Madeleine Carroll between Brian Aherne & Louis Hayward, rare! Date Sold 1/18/2022 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 24 pages). Also included is an ad supplement that has 12 pages. (Learn More) My Son, My Son!, the 1940 Charles Vidor family relationship romantic love triangle melodrama ("A love triangle the screen has never seen before!"; about a father that gives his son everything he never had, only to spoil him rotten and nearly ruin his life; "The amazing drama of a father and his son, caught in the surge of a love even greater than their love for each other... Their love for this glamorous woman, whose beauty stood between them like a sword."; "From Howard Spring's best-selling novel. The book more than a million readers praised brought to a thrilling reality upon the screen by a perfect cast!"; about a rich father with a spoiled son, and both are in love with the same woman; the son redeems himself by dying a hero's death in World War I) starring Madeleine Carroll, Brian Aherne, Louis Hayward, Laraine Day, Henry Hull, Josephine Hutchinson, Sophie Stewart, and Bruce Lester NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only previously auctioned two examples of this pressbook, and only one in the last 12 years! Also note that this is one of a remarkable collection of 47 mostly United Artists pressbooks (mostly from the 1930s) that came from the collection of a very longtime collector who recently passed away. Pressbooks like these are almost all incredibly rare and almost never change hands. This is a wonderful opportunity to obtain one or more of these extremely rare pressbooks, all of which are uncut, and several of them have rare supplements or heralds (and if they do, that is noted above). Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good, NO CUTS. Note that we solely give an overall grade to these rare pressbooks, and tell you whether it is complete and uncut. However, you can view our multiple images of the covers and the interior pages that should give you a good sense of the pressbook's condition. This particular pressbook was removed from a bound volume and tape was put down the spine of the covers. The pressbook had a tipped-in herald that is no longer present. Learn More about condition grades 
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