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Auction History Result

6h0134 TOAST OF NEW YORK 8 LCs 1937 Frances Farmer, Cary Grant, Arnold, Oakie, rare complete set!

Date Sold 4/14/2024
Sold For: Login or Register to see sold price.


8 Original Vintage Theatrical Movie Lobby Cards (LCs; measure 11" x 14" [28 x 36 cm]) (Learn More)

The Toast of New York, the 1937 Rowland V. Lee New York City Wall Street financier romantic comedy ("Based on 'Book of Daniel Drew' by Bouck White and the story 'Robber Barons' by Matthew Josephson"; loosely based on the real life of Jim Fisk, one of the great Wall Street tycoons of the late 1800s, with Frances Farmer playing his mistress) starring Edward Arnold, Cary Grant, Frances Farmer, Jack Oakie, Donald Meek, and Gavin Gordon. Note that this movie was originally called "The Robber Barons", and the title was not changed until late in production, which is why the still code for this movie is "R.B." There is a brief montage sequence in the movie called "The Seven Temptations", and Frances Farmer appears in that montage, sometimes wearing a black wig. It seems likely that this sequence was originally much longer, but that it was cut down for the final print, for unknown reasons.
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have only twice before auctioned a complete set of lobby cards from this movie, both 27 years ago, and otherwise, we have only ever auctioned six single cards, so clearly these cards are very difficult to obtain! Also note that this auction also includes the printed envelope this item originally came with!

Condition: good to very good. One of the cards (fortunately without Farmer) has brown stains in the top border. That card and the card with the dancing girl that is not Farmer both were glued to an album page and have paper residue scattered over the back of each. The other cards have varying amounts of border defects, with most having pinholes and some having a few creases, smudges, or tears. Some have a small amount of tape on the back, but otherwise, the cards have had no restoration, and other than the card with the brown stains at top, the cards range from "very good" to "good to very good".
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