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Auction History Result 3t246 UNIVERSAL 1929-30 campaign book '29 Broadway, Show Boat, King of Jazz, incredible color art! Date Sold 12/14/2014 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Campaign Book (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 46 pages) (Learn More) Universal 1929-30, the 1929 campaign book ("Forward March!") featuring images and information about upcoming Universal movie releases for the 1929-30 season including: Showboat, The Storm, Men in Her Life, Joseph Schildkraut, and many, many more! We have included images of the covers of the book and many of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Condition: fair to good. The back cover and spine are missing, and the cover has some dot stains. The interior pages have small creases in the right covers, but are otherwise in nice condition. Obviously, one would prefer to have a better condition example of this book, but it is incredibly rare, and I am not even sure that another example exists! Learn More about condition grades 
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