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Auction History Result 2y136 FLYING DOWN TO RIO pressbook '33 contains great full-color images of most of the posters! Date Sold 10/1/2013 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 22 pages). Also included is an ad supplement that has 6 pages, and also a herald that has 8 pages. (Learn More) Flying Down to Rio, the classic 1933 Thornton Freeland South America Rio De Janeiro Brazil airplane aviation pilot romantic love triangle musical ("Musical Romance Staged in the Clouds..."; "Too big for the world... So they staged it in the clouds... Too beautiful for words... So they set it to music!"; "Come, take a joy ride through the sky!"; "Romance that soars on the wings of song") starring Dolores Del Rio, Gene Raymond, Paul Roulien, Ginger Rogers, Fred Astaire, Blanche Friderici, and Margaret Earlich. Note that this was the first of the ten movies Fred Astaire and Ginger Rogers made together, which explains why they were fourth and fifth billed, and not pictured on any poster art! Also note that this movie was made at a time when Hollywood had a "love affair" with South America in general, and Brazil (and Rio de Janeiro). Paul Roulien was a Brazilian singer who came to Hollywood in 1931, and he sang in several movies. In this movie, he was part of a romantic love triangle with Dolores Del Rio and Gene Raymond, and it was his best role. In 1934, he returned to Brazil and quit acting in 1938. NOTE: Click on linked names to see a biography. Important Added Info: Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Condition: fair to good, WITH CUTS. The pressbook originally had a cool color cover, that likely had an image similar to that of the one-sheet, and the inside front cover and the first interior page had a great two-page image of the airplane with the girls on it, and with Astaire & Rogers pictured dancing at lower right. Sadly, that color cover is missing, but that first full-color interior page is present, as is the color back cover, and the full-color back pages which show a ton of great posters in full color, plus there is a "tipped in" full-color herald. There is a separate publicity section which is tattered around the edges. The pressbook has water staining scattered throughout, but the pages are not stuck together. Obviously, one would wish to find a pressbook without the missing cover and without the water staining, but this pressbook is beyond rare! Learn More about condition grades 
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