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Auction History Result 4c293 TELEFONIEREN IM INLAND AM SONNTAG BILLIGER 36x51 Swiss advertising poster 1964 cheaper calls! Date Sold 2/8/2018 Sold For: Login or Register to see sold price. An Unfolded Swiss Advertising Poster (measures 35 1/2" x 50 1/2" [90 x 128 cm]) (Learn More) Telefonieren Im Inland am Sonntag Billiger! (literally translates to "Telephone Within Switzerland On Sunday Cheaper!"), the 1964 Swiss poster announcing cheaper rates for telephone calls within Switzerland on Sundays, and featuring Alfred Koella art. Artist: Alfred Koella Important Added Info: The term Sachplakat, or Object Poster, was coined in Germany around 1905 to describe a new type of poster which featured a realistic depiction of the product and little else. The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Often laced with humor and of stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate. Condition: very good to fine. Learn More about condition grades 
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