eMoviePoster.comAuction History Result 6t109 MOLLAR linen 28x37 Swiss advertising poster '40s great artwork of the automatic wristwatch! Date Sold 5/3/2016Sold For: Login or Register to see sold price. A Linenbacked Swiss Advertising Poster (measures 27 1/2" x 37 1/4" [70 x 95 cm]) (Learn More) Mollar, the 1940s Swiss advertising poster promoting the purchase of a Mollar watch, and featuring great artwork of a Mollar automatic watch, stars and planets. We asked the best watch dealer we know, Jeff Hess of hessfineart.com, to tell us what he could find out about this obscure company, and he discovered that there is "a connection from this company (Mollar) with the companies MIDO and Schaeren with registration entries from 1923 until 1945". Therefore, this poster could theoretically be from as early as the 1920s, but seems more likely to be from the 1940s (and the company was still in existence in the 1950s, so it could date from that time as well). If anyone knows more about this poster (and the possible Arabic writing on it), please e-mail us and we will post it here. If you know who did the art (if any), please let us know. Important Added Info: UPDATED 04/27/2016: We asked the best watch dealer we know, Jeff Hess of hessfineart.com, to tell us what he could find out about this obscure company, and he discovered that there is "a connection from this company (Mollar) with the companies MIDO and Schaeren with registration entries from 1923 until 1945". Therefore, this poster could theoretically be from as early as the 1920s, but seems more likely to be from the 1940s (and the company was still in existence in the 1950s, so it could date from that time as well). What IS linenbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good to fine. The poster was never folded and had the most minor of border defects. Overall, the poster was in very good to fine condition prior to linenbacking. The poster was well backed, and looks great! Learn More about condition grades
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