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Auction History Result 9g383 UP IN SMOKE revised pressbook '78 Cheech & Chong marijuana drug classic! Date Sold 2/20/2011 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 8 1/2" x 11" [22 x 28 cm]; 44 pages) (Learn More) Cheech and Chong's Up in Smoke, the classic 1978 Lou Adler marijuana marihuana pot weed drug smuggling screwball comedy ("Don't go straight to see this movie!"; "It will make you feel very funny!"; "Written by Tommy Chong and Cheech Marin"; "The movie that'll have you rolling in the aisles") starring Cheech Marin, Tommy Chong, Tom Skerritt, Edie Adams, Strother Martin, and Stacy Keach ("as Sgt. Stedenko") NOTE: Click on linked names to see a biography. Important Added Info: Note that this is the "revised" pressbook for this classic comedy. In the original campaign, the tagline said, "DON'T go straight to see this movie!" Paramount was accused of promoting drug use, and issued all-new posters with a new tagline! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Also note that we have provided an image of the front and back covers of the pressbook, plus an image of a two-page spread from inside of the pressbook (we do NOT picture any supplements or heralds, if there are any included with this pressbook), and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Condition: very good to fine, NO CUTS. Learn More about condition grades 
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