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Auction History Result 9c704 HOLIDAY AFFAIR insert 1949 sexy Janet Leigh is just what Robert Mitchum wants for Christmas! Date Sold 8/24/2017 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Unfolded Insert Movie Poster (measures 14" x 36" [36 x 91 cm]) (Learn More) Holiday Affair, the classic 1949 Don Hartman romantic love triangle Christmas holiday family comedy ("'Baby, you're just what I want for Christmas!'"; "Here's a romantic Yule-tide treat that'll take your heart for a merry sleigh ride - Mitchum playing 'Santa' to a lovely young widow! And wait'll he finds out the mistletoe's loaded!"; "A doll that says 'Yes Darling' That's what Robert Mitchum and Wendell Corey want for Christmas... but Janet Leigh hands them a shock that lasts right through New Year's Eve!"; "Aah, that Mitchum's a softie... Always kissin' girls!"; "...and it's my girl he's kissin'!"; "Mitchum's Latest!"; "It happens in December...but it's hotter than July!"; "Mitchum in a new king of role"; if you want to know what is missing in modern movies, see this one!) starring Robert Mitchum, Janet Leigh, Wendell Corey, Gordon Gebert, Griff Barnett, and Harry Morgan. Note that this film had it's 1949 premiere in New York on November 23rd, and a wide release on December 24th. The plot was a romantic comedy set during the Christmas season, and U.S. movie paper from this first release was lighthearted in nature and featured the tagline "Baby, you're just what I want for Christmas!". However, it did not do very well at the box office, and to recoup their losses, RKO started a new campaign in July of 1950 while the movie was still in it's first release. The new campaign featured the tagline "It happens in December... but it is hotter in July", and the art on posters was sexier with a gritty noir-ish tone. RKO went all out on this new campaign, and created all new posters (by noted Italian poster artist, Mario Zamparelli), including six and twenty-four sheets, lobby cards, inserts, 11x14 stills, and more. Posters from the new campaign are much more rare than the initial campaign! NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that this poster has never been folded! Some pre-1970 insert posters were folded twice horizontally at the poster exchange, while some were not. It can be difficult to find an unfolded example of many pre-1970 insert posters (note that most post-1970 inserts were NOT folded, so they are pretty much only found unfolded, and therefore this does not apply to those inserts). Condition: good to very good. There are creases and tears of varying lengths (generally 1" or less but some are larger) along parts of some edges. A few of the tears or other defects as described above are repaired with tape from the back (mostly at left.) Learn More about condition grades 
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