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Auction History Result #A382 HOLD ON pressbook '66 Herman's Hermits! Date Sold 3/9/2004Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (measures 12" x 17"; 12 pages). Also included is a herald that has 4 pages (Learn More) Hold On, the 1966 Arthur Lubin rock 'n' roll (rock and roll) musical teen comedy ("Destination way way way out! The beauties, the beats and the bikinis have one hullabaloo of a rendezvous!"; "Looking for a show to blow your cool? Well, swing loose, bust out, and HOLD on... You've never heard faster beats or seen wilder fun!"; "HEAR 'A Must To Avoid', 'Hold On' and all that other go-go-gone hits on the MGM Records soundtrack recording"; "Written by James B. Gordon") starring Herman's Hermits, Shelley Fabares, Sue Ane Langdon, Herbert Anderson, and Peter Blair Noone (billed as "introducing Peter Blair Noone"; note that Noone receives his own credit, even though he was a member of Herman's Hermits!) NOTE: Click on linked names to see a biography. Important Added Info: Note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Condition: good. This pressbook is in lesser condition. It has significant defects, such as tears, stains, smudges, and small areas of paper loss around the edges. However, important to note that it is complete and UNCUT, which is unusual, since the purpose of pressbooks was for theaters to cut out one or more of the ads and use them in their local newspapers. It has been folded in half horizontally, which is typical of almost all larger pressbooks. Oversized pressbooks were usually folded in half so that they could be more easily transported. Please do not bid on this pressbook unless you can accept the clear defects that it has (if you look at the images we provide, you should get a good sense of what defects this pressbook has). Learn More about condition grades 
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