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Auction History Result 8z130 WIZARD OF OZ herald 1939 biggest screen sensation since Snow White, ultra rare & different! Date Sold 9/12/2019 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Herald (measures 8" x 20" [20 x 51 cm]; it was intended to be folded twice to create 8 "pages", but this example was only folded once, so it has four 8" x 10" "pages") (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. Important Added Info: Note that we have only once before auctioned another example of this herald, and that one did not have theater information printed on it, and was blank in that area, but had been attached to an album, so there was damage on that blank area, and that example sold for $733. Also note that this classic movie premiered on August 11, 1939, in Appleton, Wisconsin, and then opened in Hollywood on August 15, and then slowly moved to many other cities across the U.S. This program is from Shelbina, Missouri, and is from September 24, 1939. It is not that common for heralds from classic movies to be dated as this one is, so you can't always know if they are from when the movie first opened, or if they are from the later continuous run (which, in the 1930s and 1940s, could be up to two years or more). Condition: very good to fine. The herald has the slightest bit of darkening on the left edge of the back page, and a tiny tear in the right border of the cover, but is otherwise in wonderful condition. Learn More about condition grades 
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