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Auction History Result f364 UNIVERSAL WEEKLY movie trade magazine 11-5-32 Gloria Stuart Date Sold 9/20/2005Sold For: Login or Register to see sold price. An Original Vintage Exhibitor's Magazine (measures approximately 8" x 10 1/2") (Learn More) The Universal Weekly ("The paper with a purpose"), the magazine published by Universal Studios, and sent each week to theaters in order to keep them informed about the latest Universal releases. It started publication around 1912, as "Universal Weekly", and each issue was solely devoted to Universal movies. Each issue measured approximately 8" x 10 1/2" and contained between 30 and 50 black & white pages, with covers printed in a single color (sometimes black and white, but often other colors). The issues of most interest to collectors are those from the early 1930s, as many of those contained ads and artwork for the major Universal horror movies of that period, and almost all of that material has not been seen since the original release of this publication. Many of these ads are very striking, as the studios spent a great deal of time and money creating them, for it was through these ads that the Universal Studios gained bookings for their upcoming releases, which was the direct income they received from those movies (by contrast, the posters they created helped theaters take in more money, but that did not directly benefit the studios, except when they owned the theaters, or if higher grosses resulted in more bookings). Note that these exhibitor magazines were ONLY sent to theater owners, and the general public never had a chance to buy them. But most theater owners treated them like old newspapers, throwing them away after the movies had played. Consequently, they are extremely rare, especially those from the 1920s and 1930s! Note that it is quite common for dealers to cut out the one or two-page horror ads and sell them by themselves, sometimes selling for $100 or more each! We do not, of course, recommend doing so, but we can't stop the buyers of these issues from cutting them up should they choose to do so! Note that we do not have the time to list the contents of each magazine we are selling, but we have pictured the cover, and, in most cases, an interior single page, and an interior 2-page spread. We tried to pick out some of the more interesting interior pages, but we did not spend much time doing so! Each issue has a huge amount of visual material, as well as much written material that cannot be found anywhere else, and we doubt that anyone buying any of these issues will be disappointed by their contents! Important Added Info: Note that this exhibitor magazine (and the other exhibitor magazines we are selling this week) were sent to theater owners, who thoroughly went through each issue, to decide what movies to book for their theaters. Consequently, the magazines have a "used" feel to them, and are not in "mint" condition! We have checked each magazine to see if it has missing pages, and have noted the ones we have found. Unless otherwise noted, we believe this magazine is complete and uncut, and is generally in "very good" condition. We have not noted minor defects in these magazines. Please do not bid on these magazines expecting them to be in unused condition. If you are like most collectors, and can accept some minor defects, you are likely to be very happy with any of these magazines (especially since almost all the interior ads are in excellent condition)! Condition: good. This vintage movie paper item (or related movie memorabilia) is in from somewhat lesser condition (what most collectors might call "good to very good" or "good") to clearly lesser condition (what some collectors might call "fair" or "poor"). The item offered here has defects typical of many items that are up to 100 years old! Some are mainly only in the borders or on the covers (if it is an item with multiple pages), so it is likely that the item can still be displayed and enjoyed. Please look at our "super-sized" image, as it will greatly help you know what condition this item is in! But also remember that some of these items have defects that may not be seen from our images (either because we did not photograph every part of the item, or because they are the sort of defect that is not easily seen). Please do not bid on this item unless you can accept the defects that it has! But also know that we were extremely harsh in grading these items we are currently selling, because we wanted our buyers to be at least satisfied when they received their purchase, and possibly overjoyed! We downgraded many items to this lower condition grade because they had defects that are enough that we would not grade them as "very good", but we would still think many collectors would be happy with those items. If our super-sized image seems to be in nicer condition than you would expert the item to be in, know that it is likely a result of our having graded these items so harshly! Learn More about condition grades 
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