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Auction History Result 5d017 MGM 1927-28 campaign book '27 Lon Chaney in The Hypnotist, Lillian Gish, Greta Garbo, rare! Date Sold 3/12/2017 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Campaign Book (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 20 pages) (Learn More) The Big Parade of Stars, the 1927 MGM campaign book ("King of them all") featuring images and information about upcoming MGM movie releases for the 1927-28 season. Note that in the two years preceding this, MGM had campaign books with tipped-in 8" x 10" sepia and black & white images of the stars. Apparently, this year, they probably decided that it was not worth doing this, and they instead printed really nice full-color artwork images of their top stars within pages that have biographies of them. They also have several pages of great artwork ads for the upcoming films, including Lon Chaney in The Hypnotist (which was the working title for London After Midnight, the famous lost film), Lillian Gish in Annie Laurie, and Greta Garbo in Love. There is a great 2-page spread on Our Gang, and the Our Gang kids are also pictured on a different page. Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Important Added Info: Note that we once auctioned an example of this campaign book, and that one had a hardcover binding. Either this one was a softcover version of the same book (it has the same interiors as that book), or it was possibly removed from an exhibitor magazine (it is difficult to say for certain). I lean toward thinking that it was removed from an exhibitor magazine, so bear that in mind before bidding on this. Condition: good to very good. The magazine had staples at the spine and they are not present. There are tiny bits of glue residue and tiny bits of paper loss at the spine, which either resulted from its losing its hard cover, or from it being removed from an exhibitor magazine. There are some smudges and stains around the edges of the front and back covers, and a smaller amount on the interior pages (see our images). Learn More about condition grades 
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