eMoviePoster.com
Auction History Result 2h296 THIS WAY PLEASE linen 1sh 1937 Buddy Rogers, Betty Grable, Livingstone, from regional printer! Date Sold 12/9/2018 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Linenbacked One-Sheet Movie Poster (1sh; measures 27" x 41" [69 x 104 cm]) (Learn More) This Way Please, the 1937 Robert Florey movie-making stage acting romantic musical ("Based on a story by Maxwell Shane and Bill Thomas"; there is a plot about a romance between Grable and Rogers, but it is merely an excuse to showcase many excellent stage performers!) starring Charles 'Buddy' Rogers, Betty Grable, Ned Sparks, Jim Jordan, Marian Jordan (billed as "Fibber McGee and Molly"), Porter Hall, Lee Bowman, Mary Livingstone (real-life wife of Jack Benny, who made a few movies, and appeared on his long-running radio and TV series; in her one and only appearance without her husband), and Rufe Davis (known as "The Human Sound Effects Machine", performing his specialty on-screen!) NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that we have never before auctioned this one-sheet! Also note that this poster does not have a company name at the bottom, but it is similar to posters printed by "Leader Press" or "the other company". A constant headache for theaters (especially those showing burlesque) was being sure of having movie posters for their current releases. Often, the posters would travel with the actual film prints, and sometimes the theater before them might have forgotten to include the poster, it might have been defaced or torn, etc. If a theater didn't have posters, it was very frustrating! Several companies began in the 1930s (Leader Press, the "other company", Woolever Press, etc) that made posters of their own for new releases, and they would provide a back up for theaters in case they didn't get a studio issued poster. Often the posters from these companies (with the exception of the "other company") were silk-screen posters, but they were often quite attractive, and virtually always had a completely different design from the regular studio issued poster. It is an absolute fact that posters from these companies are far more rare than the regular studio issued posters. It is also a certainty that these posters were issued when the movies were first released. In fact, they were created PRIOR to the movie's release, so that they could serve as teaser or advance posters (theaters rarely got the studio issued posters before receiving the actual movie). We have located an extremely rare original advertisement for Leader Press posters which clearly states that they were available to theaters a full two weeks prior to each movie's release. What IS linenbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: good to very good. The poster had extra horizontal folds 1/2" below the regular top two horizontal folds. It had creases, smudges, and tiny paper loss scattered on parts of many folds, with pinholes, tears, and smudges around the edges. Overall, the poster was in good condition prior to linenbacking. The poster was pretty well backed, but you can see signs of the above defects and the restoration of the above defects. Learn More about condition grades 
Postal Mailing Address:
Bruce Hershenson, P.O. Box 874, West Plains, MO 65775. (For our UPS or FedEx address, click here) phone: +1 417 256-9616 fax: +1 417 257-6948 E-mail: Contact Us Hours of Operation: Monday - Friday 8:30 AM - 12:00 PM & 1:00 PM - 5:00 PM (CST) |
|||||||||||||
