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Auction History Result

3j0041 MANHATTAN MELODRAMA pressbook 1934 Myrna Loy, Clark Gable & William Powell, ultra rare!

Date Sold 12/20/2022
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20" [36 x 51 cm]; 25 pages). Also included is an ad supplement that has 4 pages and a magazine that has 8 pages. (Learn More)

Manhattan Melodrama, the classic 1934 W.S. Van Dyke New York romantic love triangle gangster crime melodrama ("Why was Broadway's most notorious gambler chosen as best man at the wedding of the District Attorney?"; "Was it true that she had been the gambler's sweetheart, too?"; about a very unusual romantic triangle between a gangster, his girlfriend, and the District Attorney; the gangster and the D.A. are lifelong pals; they both love the same girl; the D.A. convicts the gangster of murder, is elected Governor, then must decide whether to allow his best friend to be executed, especially since his wife loves the best friend more than he; they don't make 'em like that anymore!) starring Clark Gable, William Powell, Myrna Loy, Leo Carrillo, Nat Pendleton, Mickey Rooney, Isabel Jewell, and Muriel Evans. Note that this movie has an unusual distinction. John Dillinger was captured by the FBI, only because his girlfriend's roommate turned him in; she told the FBI she would get him to take her to a movie, and that she would be dressed in red; the movie they were seeing was "Manhattan Melodrama"!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have only previously auctioned one example of this pressbook, and that was 13 years ago, and that example was cut as this one is.

Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook).

Note: We have 16 images of this pressbook, but due to a space limitation, only TEN of the 16 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 6.

Condition: fair, WITH CUTS. The pressbook has one cut from one interior page that affects one small newspaper ad. The interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. In this particular pressbook, the interior pages are extremely fragile and have some faint smudges and water stains scattered throughout. The pages are all separated at the spine. The cover had a snipe attached to the top right that affects the back of Loy's hair and the words next to it. The pressbook had a tipped-in herald that is no longer present (of course, one could find another example to replace it with).
Learn More about condition grades

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