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Auction History Result 6t0242 LOT OF 21 BOX OFFICE 1960S EXHIBITOR MAGAZINES 1960s images & info for theater owners! Date Sold 12/8/2020 Sold For: Login or Register to see sold price. a lot of 21 issues of Box Office from the 1960s. Box Office ("The Pulse of the Motion Picture Industry"), the foremost magazine purchased by theater owners from 1932 until the present day. In the 1910s and 1920s, there were lots of similar magazines, and theater owners would subscribe to them so that they could keep up with the latest releases, decide which ones to book for their theater, and also see ads for current movies plus ads for accessories that theater owners needed. Each issue is filled with lots of information on then-current movies, including how much they were taking in (because that was the information of most interest to theater owners). Box Office was first published in 1932, and in 1933, they got the novel idea of publishing seven different editions! Starting in May of 1933, there were six different editions for different regions of the country, and one was the "executive" edition, which included all the material from the regional editions. The different editions had mostly the same advertising, but the interior information referred to theaters in that part of the country. By the 1950s, Box Office had become the number one exhibitor magazine, and one by one, all of its rivals ceased publication. Box Office is still published today and is still subscribed to by theaters all over the country! We do not provide a list of these items, but there are images of all of them. Measurements: 9 1/4" x 12 1/4"Condition: good. The issues have varying amounts of wear on the covers, and some have some light wear around the edges. Learn More about condition grades Titles included:
   
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