eMoviePoster.com
Auction History Result 7m148 RKO RADIO PICTURES 1936-37 campaign book 1936 Walt Disney chooses RKO over United Artists! Date Sold 6/18/2017 Sold For: Login or Register to see sold price. An Original Vintage Campaign Book (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 40 pages) (Learn More) RKO Radio Pictures 1936-37 ("Next year in black and white"), the 1936 spiral-bound campaign book sent to theater owners to encourage them to show RKO movies. The book includes 40 pages with one and two-page spreads on RKO's upcoming movies. Some of the movies listed include "Breakfast for Two" (Barbara Stanwyck and Herbert Marshall), "Gunga Din", Walt Disney (RKO had just signed Disney away from United Artists, and their ad says "Walt Disney has chosen RKO-RADIO to distribute 'Mickey Mouse' and 'Silly Symphonies' on the 1936-37 program, at the completion of his existing contract with United Artists", and there is cool art of Mickey Mouse and Minnie Mouse, and the old version of Donald Duck), Bobby Breen, Fred Astaire, Ginger Rogers, Katharine Hepburn, Robert Donat, and many more! We have included images of the front cover of the book and many of the two-page spreads (but we wish we could have photographed the entire book, because there are so many great images!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! Finally, note that this was issued in two versions. There was a spiral-bound version and a much more elaborate version that had a heavy metallic die-cut cover bound over the regular version (which is incredibly rare). NOTE: Click on linked names to see a biography. Condition: good to very good. There is scuffing and some tiny surface paper loss on both covers. There is a diagonal crease in the top right corner of the cover and the first two interior pages. There is pencil writing at the top of the blank area on the first interior page, where a person wrote an address and some directions. There are some tiny brown stains on a few of the interior pages (see our images). Learn More about condition grades 
Postal Mailing Address:
Bruce Hershenson, P.O. Box 874, West Plains, MO 65775. (For our UPS or FedEx address, click here) phone: +1 417 256-9616 fax: +1 417 257-6948 E-mail: Contact Us Hours of Operation: Monday - Friday 8:30 AM - 12:00 PM & 1:00 PM - 5:00 PM (CST) |
|||||||||||||
