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WRIGLEY'S GUM WRIGLEY'S GUM billboard advertising poster OR search current auctions Auction History Result 3d069 WRIGLEY'S GUM billboard '50s art of pretty girl viewing giant Juicy Fruit chewing gum pack! Date Sold 12/18/2016 Sold For: Login or Register to see sold price. An Original Vintage Tri-Folded Billboard Advertising Poster (measures approximately 9' x 20') (Learn More) Wrigley's Gum has been sold by the William Wrigley Jr. Company from 1892 to the present. The company was founded in 1891, originally selling products such as soap and baking powder. In 1892, the company began packaging chewing gum with each can of baking powder. The chewing gum (led by their "Juicy Fruit" brand) eventually became more popular than the baking powder and Wrigley's reoriented the company to produce the gum. Originally, the gum was promoted as a health aid ("it stimulates digestion, keeps your face and jaws plastic, helps endurance, steadies nerves, quenches thirst, guards against sore throat"!). Either eventually the government stopped them from making so many unproven claims, or they did so voluntarily, but eventually it became an alternative to candy that we all know and love! If you know who did the art (if any), please let us know. Important Added Info: Note that this billboard poster was printed in 14 sections designed to overlap. Also note this poster was folded in a way that makes it resemble a tri-folded six-sheet (only much larger, of course, as there are more sections). But the length and width of the folded poster is just about the same as that of a folded six-sheet or three-sheet. This means that this poster needs to be sent in an oversized flat package, which will measure roughly 16" x 38", and approximately 2" high, and it will cost more to send than a regular sized package. Condition: fair. There are small areas of paper loss scattered across the top and bottom edges of the poster and also across the middle of the poster (these were crossfolds or border areas that were on the outside when the poster was fully folded). There are water stains scattered throughout the poster and areas where the paper has become very fragile. Please look at our super-sized image to get a sense of the exact condition of this poster, and do not bid on it thinking it is in better condition than it is. Still, it is surely an incredibly rare poster, and perhaps the only surviving example. One would prefer to find a much better condition one, but that might not be an option! Learn More about condition grades 
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