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Fort Apache, the 1948 John Ford U.S. Cavalry Native American Indian cowboy western ("John Ford's Masterpiece of the Frontier!"; based on the James Warner Bellah story, "Massacre"; about a Civil War hero who is transferred to a western regiment, obviously based on General Custer, and he wants to have added glory by killing Cochise, but the local captain, played by Wayne, does not feel the Indians are in the wrong, but the Colonel persists, and many of his men are massacred, similar to what actually happened at Little Big Horn) starring John Wayne, Henry Fonda, Shirley Temple, Pedro Armendariz, Ward Bond, George O'Brien, Victor McLaglen, Anna Lee, Irene Rich, Dick Foran, Guy Kibbee, Grant Withers, Mae Marsh, John Agar (billed as "and introducing John Agar"), Miguel Inclan (as Cochise), and Jack Pennick. Note that this was the first of the three John Ford/John Wayne cavalry movies (the second was "She Wore a Yellow Ribbon" in 1949, and the third was "Rio Grande" in 1950). Note that George O'Brien had been a World War I soldier and Navy boxing champion, and after he left the Navy, he worked as a stuntman, and in 1924, John Ford picked him to star in his silent epic "The Iron Horse". He became a major silent star, and worked consistently in the 1930s, and then he re-enlisted at the start of World War II, when he was over 40 years old! After the war, his old friend and mentor John Ford gave him parts in three westerns, including this one!
NOTE: Click on linked names to see a biography.

Artist: Harold Von Schmidt

Important Added Info: Note that we have only previously auctioned three examples of this pressbook, and the last one was 9 years ago!

Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we approach the END of this collection of these ultra rare pressbooks, which is absolutely the finest collection of pressbooks we have ever been consigned. In this set of auctions, most of the ones we are auctioning are ones that have "cuts" (ads cut out), although we are also auctioning some uncut ones, mostly ones in much lesser condition (see each pressbook's condition to know which are which). THIS IS ONE OF THE PRESSBOOKS THAT HAS ONE OR MORE CUTS, BUT IT IS EXTREMELY RARE, AND AN UNCUT EXAMPLE MAY NOT EXIST! Some of these were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. Many of these are ones we have either never auctioned before or only once auctioned before, sometimes many years ago. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, noted how many cuts it has, but beyond that, we ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail.

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Bruce Hershenson,
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