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Auction History Result 9y1632 MASH pre-reviews style 1sh 1970 Robert Altman's Korean War classic gives a damn, very rare! Date Sold 10/26/2021 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Folded One-Sheet Movie Poster (1sh; measures 27" x 41" [69 x 104 cm]) (Learn More) M*A*S*H, the classic 1970 Robert Altman (nominated for the Best Director Academy Award for this film) Korean War army-life military black comedy ("MASH gives a DAMN"; "Screenplay by Ring Lardner, Jr."; "From a novel by Richard Hooker"; nominated for the Best Picture Academy Award) starring Donald Sutherland (as 'Hawkeye' Pierce), Elliott Gould (as 'Trapper John' McIntyre), Tom Skerritt (as 'Duke' Forrest), Sally Kellerman (nominated for the Best Supporting Actress Academy Award for this film; as 'Hot Lips' O'Houlihan), Robert Duvall (as Major 'Frank' Burns), Jo Ann Pflug (as 'Dish' Schneider), Rene Auberjonois (as Father Mulcahy; in his first credited movie role!), Gary Burghoff (as 'Radar' O'Reilly), Roger Bowen (as Colonel Henry Blake), Fred Williamson (as 'Spearchucker' Jones), Kim Atwood (as Ho-Jon), John Schuck (as 'Painless' Waldowski), Indus Arthur, and David Arkin (as the PA announcer) NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: Note that this is an extremely rare poster. It has full credits, so it is not a "teaser" poster. The "regular" poster has reviews on it, and because that is the only poster that most people (even advanced collectors) have ever seen, most would think that that was the ONLY one-sheet made for this movie when it was first released. However, this poster (which is review-free!) definitely predates the regular poster, making it the "pre-reviews" one-sheet, as opposed to the regular one, which should be called the "reviews" one-sheet. How do we know for sure that this poster predates the reviews one? Because in 1968, the MPAA added ratings to movies, and posters from movies after the ratings were added all have the well known ratings on them (but those were G, M, R, and X in 1968). In 1970, the M was changed to GP, and the R was changed from "persons under 16 not admitted" to "persons under 17 not admitted". This poster has the former rating, and the "reviews" poster has the latter rating, so we know that this poster was made in 1970 before the change, and the reviews poster was made later in 1970, after the change, when the movie was released. This poster is likely so rare because of a combination of factors. One reason was that the tagline "MASH gives a DAMN" was surely controversial at that time and likely was used as a tagline because the movie contained far more swear words than had been heard in any Hollywood movie to that time, including the "F" word (and rumor has it that Robert Altman wanted to have a "swear" word on the poster to emphasize that fact)! The other reason is that this movie was a surprise hit. Once rave reviews started coming in, Fox changed the marketing campaign to include the reviews. There are two versions of this poster. One is a regular 27" x 41" poster, and the other looks the same, but has an added credit across the bottom for the world premiere at the Baronet Theatre in New York City. We previously auctioned four of these pre-reviews posters (including the one from the Baronet Theatre), and one of those four was in "fair" condition, because it had major tape staining throughout (and the example we are auctioning here is NOT that poster!). The ones that do not have the Baronet Theatre tagline were printed for use at regular theaters, and the ones with the Baronet Theatre tagline were surely "wilding" posters that were posted throughout New York City prior to the opening, to alert people to the opening of the movie. This auction is for the "regular" style of this pre-reviews one-sheet, and it is extremely rare! Condition: very good. The poster was folded slightly off its regular machine folds, which has caused some very minor creasing mainly along portions of the lower horizontal fold, its crossfold and along portions of the upper horizontal fold to a lesser extent. Overall, the very rare poster (see above) is in very nice condition and it displays quite well! Learn More about condition grades 
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