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Kolner Wirte Gegen AIDS (literally translates to "Cologne Barkeepers Against AIDS"), the 2000s German poster (featuring images of owners/managers of famous gay clubs and bars) created to educate people about the consequences of HIV (human immunodeficiency virus) which causes AIDS (Acquired ImmunoDeficiency Syndrome) and how to protect themselves from the disease. Note that when AIDS gripped the world in 1981, local authorities, healthcare providers and governments quickly created health posters as a way to inform people about the new disease. These public health campaigns continue to this day, and the posters show the different tactics, images (some quite provocative) and messages used by various countries and health agencies in their attempts to educate people about the AIDS/HIV threat. Around 1,000 new cases of AIDS are diagnosed in Germany every year. However, of the total 84,700 people infected by the HIV virus, it is estimated that some 12,600 do not know about their infection. Approximately 60,700 HIV-infected people are also receiving antiretroviral treatment, indicating that almost 11,000 HIV-infected people know about their infection but do not take medication. But if diagnosed and treated in time, no HIV case must develop into AIDS, which only develops when the HIV virus has caused serious damage to the immune system.

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