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Auction History Result

3t116 BUDWEISER 30x60 advertising poster '30s great art of Santa Claus with beer & giant feast!

Date Sold 12/14/2014
Sold For: Login or Register to see sold price.


A Folded Beer Advertising Poster (measures 29 1/2" x 59 1/2" [75 x 151 cm]) (Learn More)

Budweiser is a pale lager beer that was introduced in 1876 by Adolphus Busch. Adolphus Busch moved from Germany to the United States in 1857 and settled in St. Louis, where he established a brewing supply house. He later married Lilly Anheuser whose father, Eberhard Anheuser, owned a small brewery. In 1864, Busch partnered with his father in-law to form what would eventually become the Anheuser-Busch Company. After researching brewing techniques in Europe, Busch created Budweiser and it has become one of the highest selling beers in the United States and is available world-wide (sometimes as simply Bud due to a European trademark dispute). In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including Bud Light, Bud Ice and Budweiser 66 (in the UK)
If you know who did the art (if any), please let us know.
Important Added Info: Note that our consignor obtained this poster (which is printed on a heavy cardboard stock, with really nice printing) over 20 years ago, and he was told at the time that the poster dates from around 1939, but he does not know for sure (but it is definitely quite old, and it certainly is from far earlier than the 1950s Budweiser posters we have auctioned. If anyone knows more about this poster, please e-mail us and we will post it here. Also note this poster was oddly folded, and will need to be sent in an oversized flat package, which measures roughly 18" x 34", so it will cost more to send, especially if it is sent to a non-U.S. address.

Condition: good to very good. The poster was folded down the middle. It was folded a second time at a slight diagonal. The middle fold is sharp. The right fold has many creases down it. The left fold has creases and tiny bits of surface paper loss down it. There are some faint water stains scattered in the top left and top right, but they really only show in the top blank border. There are some smudges around the edges. There is some other staining on the back of the poster, but it has little effect on the front. The poster was created with circular holes in each corner, and in the center of the top and bottom borders, no doubt so that it could be easily displayed on a wall. Since they were put there when the poster was made, they are not a defect.
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