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Auction History Result 4s561 LOVING YOU pressbook R59 Elvis Presley, Lizabeth Scott, Wendell Corey & Dolores Hart! Date Sold 1/25/2015 Sold For: Login or Register to see sold price. A 1959 Re-Release Vintage Theatrical Movie Pressbook (pb; measures 12 1/4" x 15" [31 x 38 cm]; 8 pages) (Learn More) Loving You, the 1957 Hal Kanter rock 'n' roll (rock and roll) musical ("From a story by Mary Agnes Thompson"; loosely based on Elvis' own life, about a gas station attendant who is discovered by a publicist and a country western musician who then promote him into a rock 'n' roll star) starring Elvis Presley, Lizabeth Scott, Wendell Corey, James Gleason, Ralph Dumke, Paul Smith, Dolores Hart, Ken Becker, and Jana Lund. Note that producer Hal Wallis intended this to be the first Elvis film. However, six months before the start of production, Wallis loaned Elvis to 20th Century Fox for the 1956 film "Love Me Tender". Also, note that Elvis' parents made a cameo appearance in the movie as audience members in a theater. After his mother died, Elvis refused to ever watch the movie again, saying it was too sad for him to see his mother! Also note that this was the second of four movies that Elvis made before he went into the Army in 1958. He made no movies in 1959, and the public so wanted to see one that Paramount gave this movie and King Creole a full scale double-bill re-release just one and two years after they were made, with new posters for each, and the tagline "Elvis Presley back on the screen for the first time in a year"! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have provided an image of the front and back covers of this pressbook (if the back cover is not the poster page, we photographed the interior poster page), and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners purchased pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good, NO CUTS. There is grease pencil writing on the front and back covers and a stamp on the back cover, but the pressbook is otherwise in nice condition! Learn More about condition grades 
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