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Auction History Result

8d0124 COLUMBIA PICTURES 1929-30 campaign book 1929 Krazy Kat, Walt Disney, best color art, rare!

Date Sold 4/4/2021
Sold For: Login or Register to see sold price.


An Original Vintage Campaign Book (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 52 pages) (Learn More)

Columbia Pictures Season 1929 -1930, the 1929 campaign book sent to theater owners to encourage them to show Columbia movies. The book includes 52 pages with one and two-page spreads on Columbia's upcoming movies. Some of the movies listed include "Broadway Scandals of 1930", "Wall Street", "Flight", "The Soul Kiss", "The Squealer", "Hell's Island", "Ladies of the Evening", "Private Property", and many more! Of special note is a great full-page ad for "26 Krazy Kat cartoons", which promotes that Krazy Kat is now "in the talkies". There is also a full-page ad for "13 Disney Silly Symphonies", but amazingly, that ad does not show Mickey Mouse, nor is Mickey Mouse billed elsewhere in this campaign book! Note that many of the pages have signed artwork, by many different (quite talented) artists. Note that, because Columbia at this time did not have the biggest name stars, they relied on movies with very lurid and sensational material, and they created images for this campaign book that are both extremely colorful and often downright sexy! We have included images of the covers of the book and thirteen of the two-page spreads (and we did not make a big effort to find the best ones!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Note that some of the movies listed in this book may never have been made at all, and some had their titles changed, and some had their cast or director changed! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars!
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have only previously auctioned one example of this campaign book, and that was 14 years ago! Included with the campaign book is a signed letter from Columbia Pictures (on their stationery) to theater owners, telling them that Columbia will guarantee them against losses on their rentals, because they believe that strongly in this year's lineup!

Note: We have 12 images of the campaign books in this set, but due to a space limitation, only TEN of the 12 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 2.

Condition: good to very good. The cover originally had a bright red color in it that has faded significantly. Otherwise, the book is in really nice condition!
Learn More about condition grades

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