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Auction History Result 2s0597 WRIGLEY'S GUM linen 11x21 advertising poster 1920s increase your enjoyment in cold weather! Date Sold 8/7/2022 Sold For: Login or Register to see sold price. A Linenbacked Advertising Poster (measures 11 1/4" x 21 1/4" [29 x 54 cm]) (Learn More) Wrigley's Gum has been sold by the William Wrigley Jr. Company from 1892 to the present. The company was founded in 1891, originally selling products such as soap and baking powder. In 1892, the company began packaging chewing gum with each can of baking powder. The chewing gum (led by their "Juicy Fruit" brand) eventually became more popular than the baking powder and Wrigley's reoriented the company to produce the gum. Originally, the gum was promoted as a health aid ("it stimulates digestion, keeps your face and jaws plastic, helps endurance, steadies nerves, quenches thirst, guards against sore throat"!). Either eventually the government stopped them from making so many unproven claims, or they did so voluntarily, but eventually it became an alternative to candy that we all know and love! If you know who did the art (if any), please let us know. Important Added Info: Note that we have never before auctioned this advertising poster! If anyone knows exactly when this poster is from, please e-mail us and we will post it here. What IS linenbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good. The poster was folded slightly left of center and it had some tears and small paper loss around the edges. Overall, the poster was in good to very good condition prior to linenbacking. The poster was nicely backed, and displays well! Learn More about condition grades 
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