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Auction History Result 4w0151 HEART OF ARIZONA Other Company TC 1938 great art of William Boyd as Hopalong Cassidy, rare! Date Sold 6/25/2020 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Title Lobby Card (LC TC; measures 11" x 14" [28 x 36 cm]) (Learn More) Clarence E. Mulford's Heart of Arizona, the 1938 Lesley Selander cowboy western ("Hopalong Cassidy's greatest adventure!"; based on characters created by Clarence E. Mulford) starring William Boyd ("as Hopalong Cassidy"), George 'Gabby' Hayes, Russell Hayden, Natalie Moorhead, John Elliot, Billy King, Dorothy Short, and Stephen Chase NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this "other company" title card! This was printed by Associated Displays Corporation which was a company based in New York City. Before it was discovered by noted poster dealer/historian Walter Reuben, collectors did not know the name of this company (and thought it to be located in the Midwest), and it is often referred to as the "other company" (and we will continue to refer to it that way, since collectors know it that way). From 1936 to roughly 1941, this company printed its own one-sheets and lobby card sets (and a very few inserts, half-sheets, three-sheets, 40x60s and stills) for three major studio movies (Warner Brothers, Paramount and United Artists, but no other studios). The items almost always feature a tiny legal disclaimer and cast credits only. The posters and lobby cards are from the original release of the movie, and almost always have completely different artwork from the regular studio release. They did this by combining elements from different film scenes onto one poster or card. Sometimes, "other company" posters have images that are the equal of those from the regular studio release posters. Note that we have a scan of both the front and the back of this lobby card, which should greatly help you see what defects it has. Condition: good. Note that this card is completely unrestored and there is not a single piece of tape on either the front or back! Learn More about condition grades 
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