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Auction History Result 3g129 WIZARD OF OZ TC '39 Judy Garland, Ray Bolger, Jack Haley, Bert Lahr & Frank Morgan, rare! Date Sold 12/10/2015 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Title Lobby Card (LC TC; measures 11" x 14" [28 x 36 cm]) (Learn More) The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age. NOTE: Click on linked names to see a biography. Important Added Info: Note that this wonderful title card is of course extremely desired by collectors, especially because its image was not used on either of the half-sheets, and it was not used on any of the posters, and many feel it is one of the very best images on any of the posters created for this most classic movie. We have only auctioned it three times over our many years of auctioning, and the last time was ten years ago! Condition: good to very good. The card was "starch backed", which means that it was moistened with a special starch solution, attached to a backing, allowed to dry, and then the card had touch up while it was backed, and afterward, the backing was removed, so it is different from "paperbacking", because there is not a permanent backing on the poster. This particular card had a tear in the top center that went through the left of the Lion's hair and across to the top center of the Scarecrow's hair. There was another tear to the left of that that went down into the middle of the Wizard's forehead. There was a diagonal tear in the right corner that went through the background area above the tagline. There was a tear in the left border that extended into the yellow background and ended in the top edge of the "W" of the title. There were other smaller tears and small areas of paper loss around the edges of the card, but they did not enter the image. There was a small tear and tiny paper loss in the bottom left the "R" of "WIZARD" in the title, and a pinhole in the middle left of the "D". Overall, the card was in "good" condition prior to restoration. The card was starch backed by a talented professional and expert restoration was performed to the above defects. The poster was pretty well starch-backed, but you can see signs of the above defects and the restoration of the above defects, especially when you look at it close up. Learn More about condition grades 
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