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Auction History Result 4d0063 HOLIDAY AFFAIR Italian 1p 1951 misleading Cessleon art of Janet Leigh & Robert Mitchum, rare! Date Sold 5/3/2020 Sold For: Login or Register to see sold price. An Original 1951 (from the first release of this movie in Italy) Vintage Theatrical Folded Italian One-Panel (known in Italy as a "2 Fogli") Movie Poster (1p; measures 39" x 55" [99 x 140 cm]) (Learn More) Holiday Affair, the classic 1949 Don Hartman romantic love triangle Christmas holiday family comedy ("'Baby, you're just what I want for Christmas!'"; "Here's a romantic Yule-tide treat that'll take your heart for a merry sleigh ride - Mitchum playing 'Santa' to a lovely young widow! And wait'll he finds out the mistletoe's loaded!"; "A doll that says 'Yes Darling' That's what Robert Mitchum and Wendell Corey want for Christmas... but Janet Leigh hands them a shock that lasts right through New Year's Eve!"; "Aah, that Mitchum's a softie... Always kissin' girls!"; "...and it's my girl he's kissin'!"; "Mitchum's Latest!"; "It happens in December...but it's hotter than July!"; "Mitchum in a new king of role"; if you want to know what is missing in modern movies, see this one!) starring Robert Mitchum, Janet Leigh, Wendell Corey, Gordon Gebert, Griff Barnett, and Harry Morgan. Note that this film had it's 1949 premiere in New York on November 23rd, and a wide release on December 24th. The plot was a romantic comedy set during the Christmas season, and U.S. movie paper from this first release was lighthearted in nature and featured the tagline "Baby, you're just what I want for Christmas!". However, it did not do very well at the box office, and to recoup their losses, RKO started a new campaign in July of 1950 while the movie was still in it's first release. The new campaign featured the tagline "It happens in December... but it is hotter in July", and the art on posters was sexier with a gritty noir-ish tone. RKO went all out on this new campaign, and created all new posters (by noted Italian poster artist, Mario Zamparelli), including six and twenty-four sheets, lobby cards, inserts, 11x14 stills, and more. Posters from the new campaign are much more rare than the initial campaign! NOTE: Click on linked names to see a biography. Artist: Angelo Cesselon Important Added Info: Note that we have never before auctioned this Italian poster! As noted above, RKO re-launched this 1949 movie in 1950 with an entirely different ad campaign, with art that suggested it was some sort of film noir movie. For the Italian first release in 1951, artist Angelo Cesselon went even further with that same idea, and created this great sexy poster that implied that Wendell Corey was walking in on Janet Leigh kissing Robert Mitchum, when there is no such scene in the movie, and in fact, it goes against the reality of the movie! But it is certainly great art, although extremely misleading! Condition: good to very good. The poster has darkening and tiny stains around the edges and on parts of the folds. There are pinholes around the edges with a few tiny tears in parts of the folds and borders. After a simple linenbacking, the poster will display wonderfully! Learn More about condition grades 
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