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Auction History Result

5b729 LOOKING FORWARD WC '33 Lionel Barrymore loses his job after 40 years in The Depression!

Date Sold 1/7/2014
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Unfolded Window Card Movie Poster (WC; measures 14" x 16" [36 x 41 cm]) (Learn More)

Looking Forward, the 1933 Clarence Brown Depression era family relationship failing business melodrama ("From the play 'Service' by C.L. Anthony"; a story that is very timely to today's economic difficulties; about the owner of a large department store whose business is failing in the Great Depression, and he plans to sell the store to a sleazy rival who will likely close it down, and the two main subplots of the movie concern how the owner's family deals with the news of their failing finances, and there is an employee who has worked at the store for 40 years, and losing his job will devastate his family) starring Lionel Barrymore, Lewis Stone, Benita Hume, Elizabeth Allan, Phillips Holmes, and Alan Edwards. Note that Phillips Holmes had made an impression in some movies in the late 1920s. In 1931, he would get the lead in the first version of "An American Tragedy", which made it seem like he would become a major star, but that didn't materialize. He had a major affair with Libby Holman, but that was certainly complicated, and when they broke up, she immediately married his brother! Oddly, years later, Holman would have another very complicated affair with Montgomery Clift, who played the same part in the remake of "An American Tragedy", retitled "A Place in the Sun". Sadly, Holmes died in a plane crash in 1942. I am very surprised no one has made a movie about his life, or a joint movie about him and Libby Holman!
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that it looks like the left, right, and bottom borders might have been trimmed, but actually, they were printed with a "full bleed", something MGM was doing at the time, which means there were no white borders when the card was printed (although the top blank area has been neatly trimmed off and it now measures 14" x 16" [36 x 41 cm]). Also note that this window card was never folded. Often window cards would be folded across the middle, because that would make them 11" x 14", and they could then be sent with standard folded posters. Most collectors put an added value on a window card that has never been folded.

Condition: fair to good. Someone (likely many decades ago) glued the trimmed window card to a backing board. It has tears and tiny areas of paper loss around the edges with water staining in the bottom right. Please do not bid on this poster unless you can accept its defects described above or are willing to pay to have them properly restored.
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