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Auction History Result 7m149 RKO RADIO PICTURES 1938-39 campaign book 1938 Astaire & Rogers, Marx Bros, The Saint, Disney Date Sold 6/18/2017 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Campaign Book (measures 9 1/4" x 12 1/4" [23 x 31 cm]; 34 pages) (Learn More) RKO Radio Pictures 1938-39, the 1938 spiral-bound campaign book ("Show news from RKO-Radio") sent to theater owners to encourage them to show RKO movies. The book includes one and two-page spreads on RKO's upcoming movies and top stars. Some of the movies and stars listed include Fred Astaire & Ginger Rogers, The Marx Brothers (in Room Service), Virginia City, The Saint series, a page on Walt Disney showing Mickey Mouse and Donald Duck, an ad for Cary Grant and Douglas Fairbanks, Jr. in an unnamed movie (which would end up being Gunga Din, but not made until 1939), and many more! There are a number of artwork ads, and quite a few are especially distinctive, and some have images that we have never seen before. We have included images of many of the two-page spreads (but we wish we could have photographed the entire book, because there are so many great images!). Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars! NOTE: Click on linked names to see a biography. Important Added Info: IMPORTANT! Note that what is offered here is NOT the hardcover campaign book that was published individually. It is the version of this campaign book that was included in an exhibitor magazine. The studios would send copies of campaign books to many theater owners, and it appears that very few examples have survived. IN ADDITION TO SENDING THEM TO THEATER OWNERS, THEY WOULD SOMETIMES HAVE AN EXTRA PRINT RUN OF THE INTERIOR PAGES RUN OFF, WHICH WOULD BE THEN SENT TO AN EXHIBITOR MAGAZINE AND INCLUDED AS AN ADDITION TO A REGULAR ISSUE OF THAT MAGAZINE! In the case of this particular magazine, all of the pages of the magazine were carefully removed (including the covers and all the non-campaign book material). I have seen many examples of these where people sold the remaining pages as a "campaign book", which it certainly basically is, but realize that it is from the over-run that was created so that it could be included in the magazine. Please do not bid on this item unless you have read the above very carefully, and realize you are getting a campaign book removed from a magazine, and not the bound campaign book that was created in a separate print run. Condition: good. As noted above, this is a special supplement that was included in an exhibitor magazine. It may not contain all of what was in the individual hardcover (this is made more likely because this supplement has 34 pages, and the yearbook before it and the one after it have more pages than this does). So please bear this in mind before bidding. Also, note that there are slight remnants of the magazine at the staples and there is no spine (because that would have had the magazine name) and a few of the interior pages have slight smudges. But many of the pages are in really nice condition (see our images). Learn More about condition grades 
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