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Auction History Result

2b0103 EVERYBODY SING pressbook 1938 Judy Garland, Allan Jones, Fanny Brice, musical, ultra rare!

Date Sold 5/10/2022
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 14" x 20" [36 x 51 cm]; 13 pages). Also included is an ad supplement that has 7 pages. (Learn More)

Everybody Sing, the 1938 Edwin L. Marin romantic musical comedy starring Allan Jones, Judy Garland, Fanny Brice, Reginald Owen, Billie Burke, Reginald Gardiner, and Lynne Carver. Note that there is an oddity about this movie. On the one-sheets, Judy Garland is billed second, but on the lobby cards, she is billed third! Can anyone explain why this would be?
NOTE: Click on linked names to see a biography.
Important Added Info: Note that we have never before auctioned this pressbook!

Note that MGM, being the foremost studio of the 1930s felt they did not need to create wonderful posters for their movies, because they had so many top stars, so often their 1930s posters have simple artwork against a white background with a duotone photo of the top stars! However, they knew that they needed theater owners to book their movies, so they spent quite a bit more money on their pressbooks, often making them close to window card size, with an exact color recreation of the window card image on the cover of the pressbook, and the posters on the back cover in full color, and often a full-color sample herald, "tipped in" to the inside of one of the covers! However, they economized on the interior on these large pressbooks and used newsprint for the interior pages, which in almost every case has aged greatly and is fragile, if not brittle (see below for the exact condition of this pressbook).

Condition: fair to good, NO CUTS. The pressbook is complete and uncut. However, the interiors of MGM pressbooks from this period were printed on a newsprint that was exactly like what was used in newspapers at that time, and it almost always ages terribly, resulting in incredibly brittle insides. The color covers were printed on a better paper, but they tend to chip around the edges. This particular pressbook's interior pages are incredibly fragile and the covers are separated at the spine.
Learn More about condition grades

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