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Auction History Result 4s537 52ND STREET pressbook 1937 how New York City's Nightclub Row got started, ultra rare! Date Sold 3/17/2019 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 18" [30 x 46 cm]; 22 pages). Also included are 4 ad supplements that have 12 pages, 4 pages, one page, and one page. (Learn More) 52nd (Fifty-Second) Street, the 1937 Harold Young New York City romantic musical ("Don't save your love for a rainy day..."; "Nothing can stop me now, I'd like to see Somoa of Somoa"; in the 1930s, 52nd street in New York City became known as "Nightclub Row", and this movie tells a highly fictionalized version of how that came to be) starring Ian Hunter, Leo Carrillo, Pat Paterson, Ella Logan, Sid Silvers, Zasu Pitts, Marla Shelton, Dorothy Peterson, Jack White, and Kenny Baker NOTE: Click on linked names to see a biography. Important Added Info: Note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Also note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: very good, NO CUTS. The pressbook is complete and uncut. It was folded across the middle. The covers are almost completely separated at the spine and there are creases and tiny tears down the spine. Otherwise, the pressbook is in pretty nice condition. Learn More about condition grades 
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