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Auction History Result

6p1164 DRAMATIC MIRROR exhibitor magazine November 3, 1917 William S. Hart in The Narrow Trail!

Date Sold 11/24/2020
Sold For: Login or Register to see sold price.


An Original Vintage Exhibitor Magazine (measures 10 1/2" x 13 3/4" [27 x 35 cm]; 36 pages) (Learn More)

Dramatic Mirror of Motion Pictures and the Stage, the stage exhibitor magazine first published in 1879 in New York City as "New York Mirror"! It was originally published to be solely about the theater, because the publisher felt that the theater deserved its own publication, not one that covered other arts and sports. In 1889, it became "New York Dramatic Mirror" and in 1917, it became simply "Dramatic Mirror". Somewhere around that time, they began to cover movies in addition to the stage. Each issue had lots of stories and photos about then current productions. It was a magazine that was aimed at stage and movie theater owners, because the many ads in it have information in them that clearly indicate that theater owners were the audience and not the general public. But the magazine itself looks like the "regular" movie magazines of its day, with a full-color cover of a then popular star, and it measures 10 1/2" x 13 3/4", which is larger than the other exhibitor magazines of that time. We have only ever seen three issues of this magazine, all from late 1917, and sadly, it ceased publication in April 1922. If anyone knows more about this magazine, please e-mail us and we will post it here.
Important Added Info: Note that there is a cool notice in a tiny rectangle on the front cover that says "Notice to Reader: When you finish reading this magazine, place a one cent stamp on this notice, hand same to any postal employee and it will be placed in the hands of our soldiers or sailors at the front. NO WRAPPING - NO ADDRESS. A.S. Burleson, Postmaster General." What a great program that they ran back during World War I!

Note that we have provided a picture of the front cover of the magazine, and also pictures of one or more interior two-page spreads (but we didn't make much effort to find the best ones!). These images should greatly help you judge the overall condition of the magazine. Please realize that sometimes there were only a few ads in each magazine, and sometimes quite a few, but that often the bulk of each magazine is taken up by stories about current productions and other information of interest to theater owners (and I don't know that this information can be found anywhere else or that it has been reproduced in any book since its first publication!). Please know that these magazines are sealed in bags and are ready for shipping, and we cannot answer any questions about them or look through them for you, so please bid (or do not bid) based on the images we have provided.

Condition: good to very good. Note that we checked every page of this magazine and it is complete and uncut. Most exhibitor magazines show clear signs of wear because they were used by exhibitors to decide what movies to order. We have provided an overall description of the condition of the magazine, and also several images of interior pages, plus the cover, and those will help you to judge the condition of this magazine.
Learn More about condition grades

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