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Auction History Result 9f075 ARENA 3D pressbook 1953 Gig Young, Jean Hagen, Polly Bergen, includes two heralds! Date Sold 9/24/2019 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Pressbook (pb; measures 12 1/4" x 17" [31 x 43 cm]; 12 pages). Also included are 2 ad supplements that have 4 pages and one page, and also 2 heralds that have 4 pages and 2 pages. (Learn More) Arena, the 1953 Richard Fleischer 3-D (3D; 3-Dimension) rodeo cowboy western ("They live dangerously in MGM's great western romance!"; "1001 Outdoor Thrills in MGM's Rip-Roaring Romance!"; "Romance! Thrills! Drama!"; "The First 3 Dimension Western - MGM's Full-Length Feature"; "YOU live dangerously in MGM's great outdoor romance!"; "This Blow Strikes at YOU!"; "This love affair happens to YOU!"; "This Daredevil Comes at YOU!"; "Story by Arthur M. Loew, Jr.") starring Gig Young, Jean Hagen, Polly Bergen, Harry Morgan (billed as "Henry Morgan"), Barbara Lawrence, Robert Horton, and Lee Van Cleef NOTE: Click on linked names to see a biography. Important Added Info: Note that this movie was originally in 3-D. The studios created both 3D and 2D posters and lobby cards (the 2-D posters and lobby cards were for theaters that lacked the 3-D equipment). This item is from the "3-D" release. Also note that when studios would prepare pressbooks they would often include a sample of the herald. Most often, the herald is no longer still with the pressbook. Sometimes, the herald by itself will sell for almost as much as the rest of the entire pressbook! This pressbook contains the original herald which is pictured next to the pressbook below. Also note that pressbooks were prepared prior to a movie being released. Often, changes would be made in a movie advertising campaign (billing of actors, different images, etc.), and the theaters would print up special supplements that they would send out with the pressbooks that had already been printed. These supplements are very rare, far more rare than the pressbooks themselves! Some pressbooks would have no supplements, some would have one, and some would have several. Almost every Academy Award winning movie would have a special "Academy Award winner" supplement. Also note that we have provided an image of the front and back covers of this pressbook, and of course, the winner of this auction will receive the entire single pressbook we are auctioning (plus any supplements or heralds described above)! Finally, note that this pressbook is complete and uncut! Given that theater owners received pressbooks partly in order to create their newspaper advertising, and quite frequently cut them up for that purpose, it is rare to find a pressbook that IS complete and uncut! Condition: good to very good, NO CUTS. The pressbook is complete and uncut. The covers are separated at the spine. Otherwise, the pressbook is in nice condition! Learn More about condition grades 
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