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Auction History Result 4c221 HENKE 36x50 Swiss advertising poster 1965 Erhard Jacoby image of boot hanging from ski pole! Date Sold 2/8/2018 Sold For: Login or Register to see sold price. An Unfolded Swiss Advertising Poster (measures 35 1/2" x 50 1/4" [90 x 128 cm]) (Learn More) Henke, the 1960s Swiss advertising poster promoting Henke footwear. The company made boots for a variety of activities, including climbing and skiing. Note that this poster features an image of Henke boots. Artist: Erhard Jacoby Important Added Info: The term Sachplakat, or Object Poster, was coined in Germany around 1905 to describe a new type of poster which featured a realistic depiction of the product and little else. The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Often laced with humor and of stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate. Condition: very good. The poster was never folded. It has some light creases around the edges, but otherwise it is in pretty nice condition. Learn More about condition grades 
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