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Auction History Result 4d0146 CHOCOLAT SUCHARD 12x17 German advertising poster 1910s cute art of kids w/burro & chocolate! Date Sold 5/3/2020 Sold For: Login or Register to see sold price. A Paperbacked German Advertising Poster (measures 12 1/4" x 16 1/2" [31 x 42 cm]) (Learn More) Chocolat Suchard was founded by Philippe Suchard, a Swiss chocolatier and industrialist, when he opened the Chocolat Suchard factory in Serrieres/Neuchatel, Switzerland in 1826. Chocolate was not cheap or a product for everybody, and Suchard struggled financially early in his career as a chocolatier. His success came in 1842, with a bulk order from Frederick William IV, king of Prussia, who was also the prince of Neuchatel. This triggered a boom and soon his chocolates won prizes at the London Great Exhibition of 1851 and the Paris Universal Exposition of 1855. By the end of the 19th century, Suchard had become one of the largest chocolate producers. If you know who did the art (if any), please let us know. Important Added Info: Note that this poster has been paperbacked. What is paperbacking? This means the poster was backed onto a light paper backing (acid-free), that is similar in feel to that of the original poster (it means that the poster must be handled carefully, as the backing does not give it much added strength, but it is similar to having an unrestored poster, and yet it has been properly preserved). It is a similar process to linenbacking, except that most collectors use linenbacking for one-sheets and paperbacking for half-sheets, inserts, window cards. Note that because this poster was paperbacked onto a thicker paper backing, it CAN'T be sent rolled (someone could conceivably roll it or try to do so, but we know it would definitely lessen its condition, so we will only send it in a very large flat package, unless the buyer insists, and then they would be responsible for any damage). What IS paperbacking? Learn More Overall Condition and Pre-Restoration Defects with Quality of Restoration: very good. Prior to paperbacking, the poster was never folded. It had tiny paper loss in the bottom corners and a pinhole at top center. Overall, the poster was in very good condition prior to paperbacking. The poster was nicely backed, and displays well! Learn More about condition grades 
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