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Auction History Result 6b0005 7 UP billboard poster 1958 pretty woman in nightgown enjoying the soda's fresh, clean taste! Date Sold 3/12/2024 Sold For: Login or Register to see sold price. An Original Vintage Tri-Folded Billboard Advertising Poster (measures approximately 9' x 20') (Learn More) 7 Up (Seven Up and stylized as 7up outside the U.S.) is a brand of lemon-lime flavored, non-caffeinated soft drink that was created by Charles Leiper Grigg in 1929. The product was originally named "Bib-Label Lithiated Lemon-Lime Soda", and it contained lithium citrate, a mood-stabilizing drug, until 1948. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to "7 Up Lithiated Lemon Soda" before being further shortened to just "7 Up" by 1936. If you know who did the art (if any), please let us know. Important Added Info: Note that this billboard poster was printed in 12 sections designed to overlap. Also note this poster was folded in a way that makes it resemble a tri-folded six-sheet (only much larger, of course, as there are more sections). But the length and width of the folded poster is just about the same as that of a tri-folded six-sheet or three-sheet. This means that this poster needs to be sent in an oversized flat package, which will measure roughly 13" x 33", and approximately 2" high, and it will cost more to send than a regular sized package. Condition: very good. There is some darkening on the back of the part of the poster that was on the outside when it was fully folded, but it has little effect on the front. There are a few small tears and tiny paper loss on small parts of some folds. Overall, it has survived in pretty nice condition (see our image). Learn More about condition grades 
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