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RKO Radio Pictures 1931-32, the 1931 RKO Radio Pictures campaign book, sent to theater owners to encourage them to show RKO movies. The book includes 54 pages with one and two-page spreads on RKO's upcoming movies and their best stars. Some of the movies and stars promoted include "Glamour", "Miracle City", "Exposed", "Frontier", "The Dove" (Dolores Del Rio), "The Slander Girl" (Rex Beach), Irene Dunne, Lily Damita, Wheeler & Woolsey, and much more! Note that many of the pages have signed artwork, by many different (quite talented) artists, including Armand Seguso, Fredric C. Madan, Frank Bensing, Patterson, Rico, and most of these artists have several different pieces in the book. Note that, because RKO at this time did not have the biggest name stars, they relied on movies with very lurid and sensational material, and they created images for this campaign book that are both extremely colorful and often downright sexy! We have included images of the front cover of the book and many of the two-page spreads (but we wish we could have photographed the entire book, because there are so many great images!). THIS IS REALLY ONE OF THE ABSOLUTE NICEST CAMPAIGN BOOKS I HAVE EVER SEEN IN TERMS OF ART! We have only pictured a small portion of the book, but many of the ones that are not pictured are just as nice as the ones that ARE pictured!. Note that even though this campaign book was sent to many theater owners, it appears that very few examples have survived. I have been a collector of campaign books and related material for many years, and I know for certain that this campaign book is extremely rare! Note that studios almost always spent far more money preparing campaign books than they did preparing movie posters (often hiring very talented and well-known illustration artists), because campaign books directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well). Also note that, as was often the case with these campaign books, some of the movies advertised were either never made, had their titles changed before they were released, or were made with different casts than those announced in the campaign book (I do not have time to research the titles in this campaign book to see which had changed titles or were never made, but if anyone has more information about any of these, please e-mail us and we will post it here)! Finally, note that campaign books in general are extremely rare, and the best of them have often sold for hundreds of dollars, and in the case of the very finest, thousands of dollars!
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Important Added Info: As noted above, this is one of the absolute nicest campaign books ever, because of all the wonderful art. But this is an especially unusual version of this book, because it has, in addition to the regular 54 pages, 48 blank pages bound into the back of the book! This was definitely intentional, and we would think they were added so that exhibitors could use those blank pages to use as a calendar or as a notepad, or whatever. We have never seen another campaign book with this feature. If anyone knows more about this, please e-mail us and we will post it here.

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