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Auction History Result 4c226 INCA 36x50 Swiss advertising poster 1958 Buhler art of coffee can & silhouette of coffee mug Date Sold 2/8/2018 Sold For: Login or Register to see sold price. An Unfolded Swiss Advertising Poster (measures 35 1/2" x 50 1/4" [90 x 128 cm]) (Learn More) Inca, the 1958 Swiss advertising poster promoting the Inca brand of instant coffee, and featuring Fritz Buhler art of the product and the silhouette of a coffee mug. Artist: Fritz Buhler Important Added Info: The term Sachplakat, or Object Poster, was coined in Germany around 1905 to describe a new type of poster which featured a realistic depiction of the product and little else. The craze for this poster type continued in Switzerland, where the passion for precision in printing and drawing technique was unsurpassed. Shortly after, the iconic beauty of the everyday object became the mission of a group of artists in Basel, who made the Sachplakat the leading Swiss style in the '40s and early '50s. Often laced with humor and of stunning visual impact, these posters represent the last great period of the lithographic poster, which high cost and long production cycles was soon to eliminate. Condition: very good. The poster was never folded. It has a few minor edge defects but overall it is in pretty nice condition. Learn More about condition grades 
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