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Auction History Result

2a0412 ZIEGFELD FOLLIES pressbook 1945 with George Petty art of sexy pinup showgirls, ultra rare!

Date Sold 4/17/2022
Sold For: Login or Register to see sold price.


An Original Vintage Theatrical Movie Pressbook (pb; measures 12" x 15 1/2" [30 x 39 cm]; 22 pages). Also included is an ad supplement that has 19 pages. (Learn More)

Ziegfeld Follies, the 1945 Vincente Minnelli all-star musical comedy ("Greatest production since the birth of motion pictures!"; "MGM's Greatest show of stage and screen"; "James Melton & Marion Bell - Love songs, dance and spectacle in a midnight masquerade!"; "Fred Astaire & Lucille Bremer thrillingly dance into your heart in 'This Heart of Mine'!"; Fred Astaire & Lucille Bremer in 'Limehouse Blues'... A love-dream in moody Chinatown!"; "Fred Astaire & Gene Kelly in 'The Babbitt and The Bromide'... Terrific tapping twosome in a grand Gershwin number!"; Victor Moore & Edward Arnold - They don't pay the two dollars... But deliver two thousand laughs!"; showing Flo Ziegfeld looking down from heaven and organizing the ultimate musical!) starring Fred Astaire, Lucille Ball ("Whip-wielding Queen of the Gorgeous Panther Girls!"), Lucille Bremer, Fanny Brice ("wins the sweepstake in uproarious comedy sketch!"), Judy Garland ("sings to thrill you in a de luxe dancing sketch!"), Kathryn Grayson ("sings the Grand Finale, a high note of melody and Technicolor magic!"), Lena Horne ("makes 'Love' a sultry song sensation!"), Gene Kelly, James Melton, Victor Moore, Red Skelton ("shows what might happen... 'When Television Comes!'"), Esther Williams ("Beauty in an underwater wonder-world!"), Marion Bell, Cyd Charisse, Hume Cronyn, William Frawley, William Powell ("as the Great Ziegfeld plans his greatest show!"; as Flo Ziegfeld), Keenan Wynn ("makes a phone call. It's a long-distance laugh-riot!"), Virginia O'Brien, Eddie Cantor, Robert Lewis, and "Bunin's Puppets". Note that this movie is the one that has the only joint dancing appearance of Gene Kelly and Fred Astaire! Also note that this movie had a huge number of "Ziegfeld Girls" appearing throughout, and most of them were unknown beautiful young girls who were "gleaned from college campus, the stage, department stores, modeling salons, everywhere"!
NOTE: Click on linked names to see a biography.
Artist: George Petty
Important Added Info: Note that we have never before auctioned this pressbook! This is a very unusual pressbook. It has covers that open to the left and right, revealing a folder that contains the two sections of the pressbook. The cover folder is printed in color on quality paper. The interior pages are printed on newsprint.

Note that in December 2021, we were consigned a truly remarkable collection of pressbooks (the first 37 were auctioned in our December Major Auction, and the most expensive one sold for $17,500!). In our regular auctions since, we have auctioned hundreds more from this collection. Now we continue to auction more of these pressbooks, which is absolutely the finest collection of pressbooks we have ever auctioned. In this April Major Auction, we are auctioning 32 REALLY excellent and extremely rare ones, "the best of the best", mostly 11" x 15" or larger. Some of them were folded at one time, but they were stored unfolded for many years, so we left them unfolded, and unless the new owner requests otherwise, we will send them unfolded, because re-folding them would likely lessen the condition. These were collected decades ago, which was the only time that many of these could be found, and after these auctions are over it may be years (or decades!) before some of these are offered again. They ARE that rare! Note that pressbooks from the 1930s are almost never found in great condition, and some of them (especially those printed during World War II, including all the MGM ones from that time) are printed on newsprint, and are hard to find in even lesser condition. We have several images from each pressbook. We have given each an overall grade, and ask that you look at our images to get a good sense of the condition of that pressbook, because, since they have many pages, it would take forever to describe their condition in detail. However, EVERY one of these pressbooks is complete and uncut!

Note: We have 14 images of this pressbook, but due to a space limitation, only TEN of the 14 images are displayed above. However, there is a "supersize" link to the right of those images that lets you see the other 4.

Condition: good, NO CUTS. The interior two sections are printed on the very unusual and very odd newsprint used for other MGM pressbooks printed at this time. They have some of the strangest paper we have ever seen. It had not aged well, but surely all examples of this pressbook would be in similar condition. You can view our multiple images of the covers and the interior pages that should give you a good sense of the pressbook's condition.
Learn More about condition grades

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