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Auction History Result

5h532 GONE WITH THE WIND souvenir program book '39 for the Atlanta & Los Angeles premiere!

Date Sold 3/6/2016
Sold For: Login or Register to see sold price.


An Original Vintage Movie Souvenir Program Book (measures 9" x 12" [23 x 30 cm]; 20 pages) (Learn More)

Gone with the Wind, the classic 1939 Victor Fleming (winner of the Best Director Academy Award for this film) Civil War era romantic melodrama epic ("The Greatest Motion Picture Ever Made!"; "In the New Screen splendor... The most magnificent picture ever!"; "David O. Selznick's production of Margaret Mitchell's story of the Old South"; "Screen play by Sidney Howard"; winner of the Best Picture Academy Award) starring Clark Gable (nominated for the Best Actor Academy Award for this film; "as Rhett Butler"), Vivien Leigh (winner of the Best Actress Academy Award for this film; "and presenting Vivien Leigh as O'Hara"), Leslie Howard ("as Ashley Wilkes"), Olivia de Havilland (nominated for the Best Supporting Actress Academy Award for this film; "as Melanie"), Hattie McDaniel ("as Mammy"), Thomas Mitchell ("as Gerald O'Hara"), Butterfly McQueen (as Prissy), Ann Rutherford ("as Carreen O'Hara"), George Reeves (in his first credited movie role!), Victor Jory, Jane Darwell, Ward Bond, Ona Munson ("as Belle Watling"), Yakima Canutt, Harry Davenport ("as Dr. Meade"), Carroll Nye ("as Frank Kennedy"), Laura Hope Crews ("as Aunt Pittypat"), Alicia Rhett ("as India Wilkes"), Barbara O'Neil ("as Ellen O'Hara"), Marcella Martin (as Cathleen Calvert), Frank Coghlan Jr., Fred Crank, Rand Brooks, Cammie King Conlan, Patrick Curtis, and William Bakewell
NOTE: Click on linked names to see a biography.
If you know who did the art (if any), please let us know.
Important Added Info: Note that at least 4 programs were printed for this film, and the back cover is the key to determining the version. The program used for the premiere in L.A. and Atlanta has a blank back cover except they mention "New York City" at the bottom with "Litho USA" in the lower right corner, the regular 1939 program has art of the cast and mentions "New York City" at the bottom with "Litho USA" in the lower right corner, the 1940 version has art of the cast but lacks the "New York City", and the recalled version features an image of Hattie McDaniel instead of Alicia Rhett. The version offered here is the L.A. and Atlanta version. Note that the movie opened in December 1939 in L.A. and Atlanta, but of course kept playing into 1940. The person who got this program apparently got it on January 28, 1940, because they wrote that date in the top left corner of the cover (see our image).

Condition: good to very good. There is a penciled date in the top left corner of the cover (see above). There are smudges and a few faint stains in the blank areas on the covers. Otherwise, the program is in pretty nice condition!
Learn More about condition grades

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